Director of Marketing

In this senior leadership role, the Marketing Director will develop and implement a marketing strategy across the organization to promote the work of Chai lifeline Canada. The Marketing Director will expand and manage the organization’s profile within the community and with supporters.

For almost 18 years, Chai Lifeline Canada has been providing services and programs to children and families who are living with chronic or life-threatening pediatric illness. At Chai Lifeline Canada, you will be part of a team that is dedicated to living our core values, leading with integrity and mutual respect for one another. We provide care and love to families in need and in doing so we work beyond our roles with empathy, dedication and humility.

Core Values:

Dedication, empathy, integrity, respect and humility.

Specific accountabilities include but are not limited to the following:

- Provide leadership, direction, planning and implementation of the strategic vision and brand for all aspects of marketing and communications for the organization, incorporating our family services and fundraising initiatives into the plans
- Ensure Chai Lifeline Canada’s strategic focus is appropriately communicated in all outgoing materials, including fundraising and general communications
- Ensure effectiveness of Chai Lifeline Canada’s messaging and impact in the community
- Oversee all aspects of and manage staff in the marketing department
- Work with the Director of Development to develop high quality materials for fundraising and other major events, programs, sponsorship initiatives and lead generation efforts.
- Produce Chai Lifeline Canada’s Annual Report
- Develop marketing budgets, including expenditures, research and development, return-on-investment, and income projections
- Manage effective social media outreach
- Oversee marketing team to produce regular podcasts, ongoing blog posts and innovative video content.
- Work with staff and volunteers to develop and implement initiatives for new audiences through events, promotions, and other communications/marketing efforts
- Develop policies and procedures for marketing and communications that promote the interests of Chai Lifeline Canada
- Collaborate with Director of Operations on maintenance of website
- Oversee and implement digital marketing campaigns including Meta Ads, Google Adwords, YouTube and Podcast Index, LinkedIn, Twitter etc.
- Other duties as assigned

What You Need to Succeed:

Growth oriented, positive, and encouraging leader who can keep employees and management accountable to company policies, procedures, and guidelines
Superior interpersonal and communication skills
Emotional intelligence and a strong social radar
Good judgment and decision-making skills
Motivated by innovating, moving quickly, and executing well
Eager to give and receive constructive feedback within a highly collaborative team
Thrive on identifying ways of improving existing systems and structures
Excellent initiative
Able to identify problems when they arise and quickly work to create and implement solutions
At ease with and enjoys working with professionals and volunteers from all generations and backgrounds
Flexible and reachable across all communication platforms during non-traditional work hours

Key Qualifications:

Preferred Education: Bachelor’s degree
Minimum of 10 years of experience in marketing and communications in a leadership capacity.
Experience with project management and working with nonprofit organizations is a plus
Knowledge of the Jewish community and traditions is an asset
Strong competency in all Microsoft Office Suite programs (Word, Excel, and PowerPoint), social media tools (such as Hootsuite, Constant Contact, Illustrator etc), and the ability to quickly master new software
Superior written communication and copy experience
Demonstrated ability to achieve high performance goals and meet deadlines in a fast-paced environment
Committed to community and a passion for the mission of Chai Lifeline Canada
Experience working with WordPress and Elementor

Why Work for Chai? :

Comprehensive benefits
Generous vacation including all Jewish holidays
Great culture – we’re always here to help each other out!
Flexible working schedule
Continuous education allowance

Interested applicants should email their resume to [email protected]
Please note, only applicants selected for an interview will be contacted.

Chai Lifeline Canada is committed to inclusive and accessible recruitment practices to applicants with accessibility needs in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disability Act (AODA). Reasonable accommodations are available on request for candidates with disabilities taking part in all aspects of the selection process.