Marketing and Communications Manager

For almost 18- years, Chai Lifeline Canada has been providing services and programs to children and families who are living with chronic or life-threatening pediatric illness.  At Chai Lifeline Canada you will be part of a team that is dedicated to living our core values, leading with integrity and mutual respect for one-another. We provide care and love to families in need and in doing so we work beyond our roles with empathy, dedication and humility.

Chai Lifeline Canada is  seeking a passionate individual with experience in social media & advertising as well as graphic design to maximize our efforts of raising awareness and funds to support the diverse needs of our clients. The ideal candidate will be a driven self-starter who can develop, implement, manage, and optimize a strategic digital marketing & advertising plan.

You are a highly organized self-starter who possesses a passion for media and emerging technology. You are a strategic and creative thinker, apt at solving problems while efficiently managing all aspects of digital and social media marketing and advertising to carry out a measurable successful marketing plan.

In conjunction with the Director of Marketing, you will be responsible for the design, execution, management, and measurement of marketing and social media plans for Chai Lifeline Canada. You will create and develop presentation materials for external and internal, audiences for public education and awareness of Chai Lifeline Canada’s activities. You will frequently liaise with all departments to plan and execute marketing and communications activities supporting their efforts and offerings.

Core Values:

Dedication, empathy, integrity, respect and humility.

Specific accountabilities include but are not limited to the following:

Effectively manage a team of two marketing professionals
Develop marketing strategies and execute campaigns to raise awareness of and engagement with Chai Lifeline Canada’s mission incorporating our fundraising, family services, and volunteering initiatives into the plans
Measure performance of content and campaigns with appropriate ROI, KPIs, and other metrics to develop insights to optimize future activities

Create, schedule, and manage a social content calendar that grows online presence, using tools such as Hootsuite.
Design engaging content, copy, and creative, ensuring all content is on-brand and customized for different target audiences
Manage all Digital platform content for Facebook, Instagram, YouTube, etc, and keep abreast of new social media platforms that emerge

Create, manage, and optimize paid social/search campaigns using Meta Ads and Google Ads Manager.
Actively monitor and respond to online inquiries on social media
Work with staff and volunteers to develop and implement initiatives for new audiences through events, promotions, and other communications/marketing efforts
Collaborate with Operations team on maintenance of website
Create and develop print and presentation materials for public education, marketing, and general communication

Build relationships with social influencers
Assess marketing trends and best practices in order to leverage the latest techniques to continually elevate the impact of marketing campaigns within the portfolio
Ensure Chai Lifeline Canada’s strategic focus is appropriately communicated in all outgoing materials, including fundraising and general communications, ensuring effectiveness of Chai Lifeline Canada’s messaging and impact in the community
Test new ways to grow the brand community and drive engagement

As needed, perform other duties as assigned to support the effective operation of Chai Lifeline Canada

What You Need to Succeed:

- Growth oriented, positive, and encouraging team member who can contribute to keeping employees and management accountable to company policies, procedures, and guidelines
- Superior interpersonal and communication skills
- Emotional intelligence and a strong social radar
- Good judgment and decision-making skills
- Motivated by innovating, moving quickly, and executing well
- Eager to give and receive constructive feedback within a highly collaborative team
- Thrive on identifying ways of improving existing systems and structures
- Proactive with excellent initiative
- Able to identify problems when they arise and quickly work to create and implement solutions
- At ease with and enjoys working with professionals and volunteers from all generations and backgrounds
- Flexible and occasionally reachable across all during non-traditional work hours when required

Key Qualifications:

- Minimum of 5 years’ experience in a marketing and communications role in a professional environment
- Degree in either Marketing, Communications, or PR, or equivalent experience
- Solid understanding of marketing principles
- Experience with project management and working with nonprofit organizations is a plus
- Ability to analyze data and uncover opportunities to optimize performance
- Excellent verbal and written communication skills (copywriting experience is a plus)
- Multi-tasker with a strong work ethic
- Hands-on team player with the ability to work independently
- Flexibility to adapt to changing environments
- Expertise with digital media tools and products like Hootsuite, Meta Ads Manager, Google Ads Manager, Constant Contact, WordPress, Elementor, Canva etc
- Great eye for creative (bonus if you have experience creating/curating content)
- A passion for the details
- Familiarity with Jewish community values is an asset

Why Work for Chai? :

- Comprehensive benefits
- Generous vacation including all Jewish holidays
- Great culture – we’re always here to help each other out!
- Flexible working schedule 
- Continuous education allowance

Interested applicants should email their resume to [email protected]
Please note, only applicants selected for an interview will be contacted.

Chai Lifeline Canada is committed to inclusive and accessible recruitment practices to applicants with accessibility needs in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disability Act (AODA). Reasonable accommodations are available on request for candidates with disabilities taking part in all aspects of the selection process.