PENINA’S HELPING HAND provides support to young children who have a seriously ill parent. It is a fitting tribute to an extraordinary woman who will always be remembered for her love, compassion, and tzedaka.

With Penina’s Helping Hand, unparalleled emotional and social support are offered to each member of the ill parent’s family. Case management, counselling, innovative tutorial programs, special trips, gala holiday parties, toy drives, family retreats, and crisis intervention services all bring help and hope to children, families, and communities.

Jeremy Rubinoff experienced a loss at the age of 12 when his mother Penina passed away. A true beacon of hope, love and compassion, Jeremy decided to create Penina’s Helping Hand in his mother’s name, a subsidiary to Chai Lifeline Canada. Of the many services PHH offers to Chai Lifeline Warriors, Jeremy is most proud of our annual Walt Disney Trip.


"Growing up,

my siblings and I could have desperately used Penina's Helping Hand's services. I started the charity, dedicating it in my mother's memory, because I wanted to take my experience and use it to help others dealing with the same experience as I had." - Jeremy Rubinoff


Number of PHH Clients

“This [program] did exactly what we wanted it to do [for our son]...He was not with his ill father for 4 days and only had to think of himself. He was able to be with other kids whose parents are not well and got to see he is not the only one that lives with this.”