Marketing Project Brief

If you are having difficulties with the online form, please download and fill out this PDF and email it to both [email protected] and [email protected]

The details provided in this document will help us deliver the best work with minimal follow ups and revisions. Thank you in advance for your collaboration! If there is anything else you would like to discuss that doesn't easily fit in this form, please email or speak with the Marketing Team directly.

Please keep in mind:
As we are a shared service supporting ALL projects and initiatives across Canada, we need a clear understanding of the project so we can all agree on expectations in order to work most efficiently. This may sometimes require prioritization of requests based on importance and urgency.

Not everything is under the direct control of the Marketing team; some elements require working with 3rd parties (i.e. Rallybound/Neon page programming, printers, external designers, other partners/suppliers, etc). This may lengthen the timeline required to complete a project.

The more additions/changes asked for after we align on this brief, the more risk to the deadline being met. Not all changes/additions are as simple as they may seem. And some may not be warranted or help achieve the desired outcome.

Providing as much detail upfront, through this document and any planning discussions, will help us navigate all the complexities and come up with the best plan.

Date of Request(Required)

Project Owner(Required)

First Last

(one person who is the Main Contact/Lead for this project)

Email(Required)

Department:(Required)

Project/Event Name:(Required)

Event Date

(if applicable)

Project Details:(Required)

(describe in a few sentences what this project/event/initiative is about)

Project Background:

(has this been done before? If so, please provide as many details & examples of how it did in the past and what you might like to change, if anything)

Project Objective:(Required)

(Why? What is the reason this event is being planned? What are the desired outcomes?)

Success Metrics:(Required)

(how specifically will success be measured? E.g. $ raised, # of donors, # of attendees, growth %)

Target Audience:(Required)

(Who are we speaking to? E.g. Donors, Sponsors, Volunteers, Clients)

Content / Key Messages:(Required)

(if there is any copy (text) as part of the deliverables, please provide exactly what you want to say and/or any Key Messages that should be included)

Specific deliverables requested:(Required)

Deliverable

Qty (if applicable)

Due Date (Provide an actual date; ASAP or NO RUSH are not acceptable)

(describe in detail what you are looking for e.g. one-page poster/flyer; social media post; printed card; billboard ad; webpage update/creation, etc…)
[ Select the + symbol to add another line]
Please specify the actual date you want the Final piece delivered; 'ASAP' or similar terms are not specific enough

Desired Look & Feel:

(if you have an idea or examples of how you want the deliverables to look, provide as much detail as you can.)

Desired Look & Feel:

Accepted file types: jpg, jpeg, png, gif.

(if you have an idea or examples of how you want the deliverables to look, provide as much detail as you can.)

Do you have another image to load?

Yes

Desired Look & Feel:

Accepted file types: jpg, jpeg, png, gif.

(if you have an idea or examples of how you want the deliverables to look, provide as much detail as you can.)

Any Additional Comments or Info:

Approver(s)(Required)

(other than the Project Owner, who else/how many others involved in the review and feedback process, if any?)

Please note that for efficiency and to avoid confusion, the Project Owner is responsible for consolidating feedback from all reviewers before sending a single email capturing all comments to the Marketing Team.

Marketing Project Brief

36 HOURS.

$500,000

2X MATCH!

Minimum $18 donation per tribute card