Marketing Project Brief

Not everything is under the direct control of the Marketing team; some elements require working with 3rd parties (i.e. Rallybound/Neon page programming, printers, external designers, other partners/suppliers, etc). This may lengthen the timeline required to complete a project.

The more additions/changes asked for after we align on this brief, the more risk to the deadline being met. Not all changes/additions are as simple as they may seem. And some may not be warranted or help achieve the desired outcome.

Providing as much detail upfront, through this document and any planning discussions, will help us navigate all the complexities and come up with the best plan.

Project Owner(Required)

First Last

(one person who is the Main Contact/Lead for this project)

Email(Required)

Department(Required)

Project/Event Name:(Required)

Event Date

(if applicable)

What are you looking for?(Required)

A quick edit to an existing file

A new file

Project Details:

What do you need created (give an overview here please) (You have space below for more details)

What project and what would you like changed?

Example: Date change to Walk in the Park flyer. Put the information here.

Hidden

Project Objective:

(Why? What is the reason this event is being planned? What are the desired outcomes?)

Hidden

Success Metrics:

(how specifically will success be measured? E.g. $ raised, # of donors, # of attendees, growth %)

Hidden

Target Audience:

(Who are we speaking to? E.g. Donors, Sponsors, Volunteers, Clients)

Content: List everything numerically that you need

(if there is any copy (text) as part of the deliverables, please provide exactly what you want to say and/or any Key Messages that should be included- be detailed here)

Specific deliverables requested:

Quantity of items if print

Due Date (Provide an actual date; ASAP or NO RUSH are not acceptable)

(describe in detail what you are looking for e.g. one-page poster/flyer; social media post; printed card; billboard ad; webpage update/creation, etc…)
[ Select the + symbol to add another line]
Please specify the actual date you want the Final piece delivered; 'ASAP' or similar terms are not specific enough

Desired Look & Feel:

Accepted file types: jpg, jpeg, png, gif.

(if you have an idea or examples of how you want the deliverables to look, provide as much detail as you can.)

Do you have another image to load?

Yes

Desired Look & Feel:

Accepted file types: jpg, jpeg, png, gif.

(if you have an idea or examples of how you want the deliverables to look, provide as much detail as you can.)

Hidden

Approver(s)

(other than the Project Owner, who else/how many others involved in the review and feedback process, if any?)

Please note that for efficiency and to avoid confusion, the Project Owner is responsible for consolidating feedback from all reviewers before sending a single email capturing all comments to the Marketing Team.

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Marketing Project Brief

36 HOURS.

$500,000

2X MATCH!

Minimum $18 donation per tribute card